Conducting the in-depth insights into target audience and realizing the unique user portrait and tags
Screening out potential groups with high purchase intention based on Baidu clue library Making potential groups with high purchase intention screened out by Baidu clue library as the seed sample data for model training, utilizing LOOKLIKE for modeling, optimizing the deployment result of DMP, facilitating the validity of the single advertising clue
Depending on exclusive data resources of car purchase including offline buying behavior at 4S store, online query from searching behavior, usage rate of car transaction to judge the purchase intention and to promote the entering rate of potential customers
Deeply digging customer demand, rapidly structuring intelligent recommendation for mobility scenarios with proven AI recommendation engine to precisely serve the car owners
Gathering Baidu’s big data based on OEM’s telematics data to enable data to produce more value and to feed OEM marketing
Providing the complete backward operation proposals, services and ecosystem to enable OEM to generate continuous income
